In January 2007 Microsoft decided they too wanted to change the world, and launched Windows Vista. It was heavier than Windows XP and used more system resources. This meant the world needed a hardware up-grade.
Battle of The Geeks – Read On….
From a consumer’s point of view hardware was very expensive – a complete bundle 160gb Dell desktop in 2003 -2005 was almost £1,000!, and in some places, even more.Eventually, everyone was making hardware, it was raining Dell’s in the world, then, cores started pilling up, better graphics cards and more memory turned up.
Suddenly, Laptops gave birth to Net-Books and PDA’s reincarnated as Tablets!.
In November 2007 Google launched Android beta, then, released the software to the mass the following year in September 2008. Android, described by Rubin, one of the original Founders,- as to make code for mobile devices that are more aware of its owner’s location and preferences.
Apple had upgraded to a fashion icon, selling even more Macs and re-branding themselves.
Things looked good, iOS had half over half-a-million applications, iPhone was taking over as smart phone of choice and knocking RIM of its perch. After- all they had most of the developers.
Then mobile hardware went high-tech. The iPhone killers were coming up with some amazing devices like the HTC Hero,Galaxy S, Sony Ericsson Xperia and they were all powered by Android.
Unfortunately for the competition, they didn’t see this factors. They were all still too busy churning out phones which LOOKED like the iPhone.
Google had figured this out ahead of the competition and ganged up with some manufacturers. Android, slowly started to gain momentum. At this point some of the hardware in the iPhone killers ring was years ahead of Apple,s iPhone but the mass was still captivated by the power of the iOS.
2009 was the knockouts in this chess game. Apple still dominated with iPhone as the most desired mobile computing device, HTC had come of age and now threated Nokia, LG, Samsung, Ericsson and the other Geeks who had been around longer.
Come 2010 and the recession is biting hard. HTC has come of age, the “Satio” introduces a different experience on the Android platform, Google Maps wins T3 App of the year, its still a fierce fight in the iPhone Killers ring.
At this point most of the iPhone Killers being launched are worthy competitors but, without the iStore, their phones just dont shift in the numbers they would have hoped for.
While they are at each other, Apple launches the iPhone 4 with retina display in January then in April the iPad.
Some hardware guys have come up with yet another playing field the Netbook/Tab combination. Which is where we see Microsoft’s resilience yet again, however Google’ s Android closes ground into this market as well which is seen by some as the Student Market.
Amazon’s launches Kindle and takes e-reader’s to another level.
So the field goes like: Apple has most of the developers, Google has the manufacturers, all making Android Devices, Nokia is upset and launches the N8 which is well received in the Linux community.
A situation arises where, Nokia and Microsoft have NO CHOICE and gang up, RIM decides to go for it alone, Apple and Samsung’s close manufacturing relationship turns sour when Apple accuses the latter of “slavishly copying their products”.
But something spectacular is also happening. We now see apps in tellys, camera’s the race to build the ultimate “android like platform” that will step out of the phone and into Camera’s, Tablets, Toasters, Laptops, Telly,s is on. At last we can see devices with android like capabilities now popping up all over the place.
The Android now walks in any device for the first time. Meaning your digital settings can move with you. With multi-communication capabilities.
So now we have Nokia choosing Microsoft for their phones vs anyone making devices powered by Android, and RIM and Apple going for it alone, and finally those that choose to make devices for Microsoft and Android and Amazon taking the E-reader market.
Continued ….Battle of The Geeks 4…